Our compass

ifyoudo Obroni is about doing things differently. We exist to help you create innovative (digital) products and services. We achieve this effectively and in a surprising fashion, using concrete tools and proven techniques to be fast and successful.

Together, creative, value driven

Our mission is to make ourselves obsolete. Not only will we help you to innovate, but we will teach you new ways to be maintain and grow this ability on your own terms. With tools like the Lean Canvas, the Business Model Canvas, Design Thinking and Job to be done. We will reach from Stakeholder Analysis to Buyer Persona, from Domain Model to  Service Design, from Organisation design to Value Stream Mapping.


The result is never a design, analysis or a report. It’s the change for the customer, true results in terms of product innovation, creation or evolution. Wether it’s something brand new or the jump from internal to external, local to global it’s about achieving true value. Perhaps even more importantly: the organisation learns new tools to be more effective and innovative, increasing employee satisfaction and entrepreneurship on all levels of the organisation.

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